‘I am not Latifa’: Meet the first female Saudi superhero

Her name is Latifa (meaning “kind” in Arabic), yet she is ruthless and vindictive, living in a revolting future world. Latifa, Saudi Arabia’s first female comic superhero, and her dystopian universe are the brainchild of Fahad Al-Saud, CEO and creative director of award-winning gaming and transmedia incubator Na3am (New Arab Media).

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Claire BrearMedia
Saudi Arabian Prince Fahad Al Saud says Gaming Company NA3M Changes Arab Entertainment

A Saudi Arabian Prince is using a simple relaxation tool we take for granted here in the United States as a way to break down barriers for how the world views the Middle East. According to Fahad Al Saud in his keynote speech at the Games for Change Festival in New York last week, a middle eastern gaming company called NA3M was created in order to change the landscape of Arab entertainment online through means of comics, educational software, and, of course, video games.

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NA3M Games: New Arab Media is Changing the Name of the Game

Fahad Al Saud, the grandson of Saudi Arabia’s King, was not satisfied with mainstream media representations of Arabs. So he founded NA3M Games, a gaming and multi-media incubator based in Amman and Copenhagen. NA3M, which stands for new Arab media, seeks to create and invoke change through innovation and creativity, creating Arabic entertainment online that is relatable.

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